Thursday, October 01, 2009

Mom's Meatloaf Dinner!

October is upon us! This Sandwich Special of the month at Melt is amazing. Mom's Meatoaf Melt, which when I was given the description was called Mom's Meatloaf Dinner. I feel kinda like I messed that up, that it's the only sandwich not called a "Melt" on my posters, but... maybe that's a good thing. Adds a unique quality to the mix. Gives this poster yet another aspect that makes it stand out. The Hippo Moms baking a Meat Loaf in a very particular kitchen just wasn't enough.

Okay, here's the four one one:

Mom’s Meatloaf Melt

Homemade Beef and Pork Meatloaf, Roasted Garlic Mashed Potatoes,
Spicy Chipotle Ketchup Glaze , Muenster Cheese

Vegetarians and Vegans Rejoice!!
An amazing vegetarian / vegan version will also be available.

I would also like to point out that Melt has a fancy new website:, complete with a gallery section that includes a gallery of all the monthly, and various, posters I've done for them. You will now be able to buy a special limited edition signed and numbered print of each and every Melt poster that I make. These will be bigger and of higher quality than the versions that have been available at the restaurant so far. Not that those are anything to sneeze at, they will still be available. There's a lot of fun stuff on that site, be sure to check it out. My good friends at Boondock Walker did an excellent job! AND It's going to keep getting better!

Here's the rough jam. Again, super rough. I think this was actually version 3 or 4. I tried a multitude of Hippo faces, just to get a feel before landing on a hyper-cartoon version. In my travels doing the research for this I had to look at some photos of hippos:

Holy shit that's cute.

Here's the Real Deal Holyfield, without the sandwich or the text to clutter up the view. This came out slightly darker than I wanted, but I don't mind because it sets the text and the sandwich apart, makes it pop, takes it to the next level and pushes it to the limit. It's also a 50s style kitchen, which probably were dark places, y'know, back before the internet, before electricity even.

I'm pretty proud of the autumnal tree in the background and fresh baked apple pie on the window sill, which are entirely covered by text on both the poster and then in the ad in both The Scene and The Independent. I usually don't post it, but just to give internet readers a glimpse of what Clevelanders are subjected to while looking through one of our local news rags, here's the design for the ad that I put together using the elements of the poster:

Speaking of ads, I totally forgot to post this before, but... last month I drew this ad for the back of a program for a show at The Beck Center in Lakewood, Ohio:

First time in a long time that I used elements that I didn't actually draw. Also, TYPE that I didn't hand write! The world is upside down and inside out. What next????


laura long said...

super cute hippo action.

KAK said...

Baby hippos! I had no idea! Today is a beautiful day for wallowing-hole digging...

This post is excellent, by the way.